Two Decades of Embracing Beauty

Who We Are

SminkUp is one of the top-notch makeup service providers in Hyderabad. Being in the industry for more than 20 years, the brand has showcased its talent and expertise in bridal makeup, movie makeup, fashion shows, model shoots, corporate events, weddings, birthdays and more. Our philosophy is that every person is beautiful within — and we've spent two decades reflecting that beauty out in all our esteemed and happy clients.

Naresh Thogati — Our Founder

Naresh Thogati, a young makeup professional, kicked off his career in 2004. Coming from a potter's family, he was taught the art of shaping something beautiful from a little clay — a craft that eventually led him to recreating regular women into fabulous brides. His expertise and the admirable work done with leading names from the film industry are well known; brides of celebrities including Nani and Allari Naresh have been groomed by him for their perfect day.

Having worked with leading celebrities, SminkUp today specialises in traditional Indian weddings, Hindu ceremonies, church weddings, elaborate Sindhi weddings, and multi-ethnic weddings alike. No matter where or when the event is, the team gets together in minutes to give their best — coordinating so effortlessly that even major fashion shows can be handled at the last minute.

Brands We Trust

SminkUp uses top-of-the-line international brands like Bobbi Brown, NARS, Dior, Chanel, MAC, Krylon and Sephora, mixing and matching unique blends and hues to give every client a fine, natural finish.